I can honestly say that I have never seen such a variety of humus in my life. Flavors, manufacturers, sizes. Humus on steroids.
The location of this healthy gold mine is Whole Foods Market, the sure-fire destination for those seeking a sustainable lifestyle. That means “the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.”
The sprawling store is unique to Western New York and sits on the precipice of the now-demolished Northtown Plaza on Sheridan near Bailey in Amherst. The parcel will be rebranded as “Station Twelve,” with new retail and recreational outlets.
It takes some effort to experience Whole Foods if you reside in Western New York. There is one in Albany and two in the Toronto area.
Admittedly, I walked into Whole Foods here without knowing a great deal about its mission or its inventory. First in sight was row upon row of seasonings and baking supplies encased in clear plastic cylinders in a bulk-food format. Customers seemed to know exactly what they were looking for and how much to bag up for purchase.
It was my first taste of culinary ignorance.
Last Fall, Whole Foods Market’s global buyers and experts revealed the “most anticipated and innovative” food trends for 2020 in the retailer’s fifth annual trends predictions announcement. Regenerative agriculture, West African foods, meat-plant blends and new varieties of flour are among the food influences and movements expected to take off in the next year, it said in a press release.
“As consumers look for more ways to boost their bak[ing], ‘super’ flours delivering protein and fiber join the trend. As the plant-based movement gains traction with flexitarian eaters, brands are looking to avoid as many of the top allergens as possible.”
What’s a flexitarian? Although my observations are far from scientific, consider the following. A 16-ounce box of penne rigate pasta at Wegmans sells for 79 cents. The organic version of the same pasta, same store, same amount is $1.49.
The 16-ounce box of Montebello certified organic penne rigate at Whole Foods comes in at $2.99.
If you’re skeptical of the merits of this bright, airy market, keep in mind that Whole
Foods is owned by Amazon, which will soon control the world.
“It has been [more than] two years since Amazon acquired Whole Foods for $13.7 billion in cash. And over these two years, changes have been made to Whole Foods, at the corporate level and down to the individual store as well. Some of these changes have been for the good, while others have left people questioning what has happened to Whole Foods. In the end, as part of Amazon, it is all about the bottom line,” according to Forbes.
Amazon meal kits, such as mushroom risotto, are not available in the Buffalo market. The prices are not to be found on the website, either.
If you step around the cornhole court, you can enter Bar 1818 at the western end of the store, just past the fragrant bakery where you can buy a 25-ounce red velvet cupcake for $2. The bar features wines and spirits in addition to $8 milk shakes.
On the hard side, entertain thoughts of a “Dirty Palmer,” consisting of house-made iced tea, lemonade and rum. It’s $10. Wine is $8 a glass across the board. Hungry? The ever-popular combination of fries and onion rings is listed at $6.
It’s obviously not your average Buffalo supermarket. Then again, those bundles of fireplace wood at other venues are not “sustainable.”
(David F. Sherman is managing editor of Bee Group Newspapers with more than 40 years of community journalism experience. He can be reached at dsherman@bee news.com.)
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